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Corporate philanthropy on the shop floor: what drives employee fundraising?

Breeze, Beth (2013) Corporate philanthropy on the shop floor: what drives employee fundraising? Working paper. Charitable Giving and Philanthropy

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Abstract

This paper presents findings from a research project exploring the 'shop floor'

interviews were used to explore employees' views on the selection of charity partners

south east of England.

engage in philanthropic activity in the workplace. The findings show that, whereas

philanthropy, such as reputational benefits and strategic alignments with suitable

personal connection, which provide enjoyable fundraising experiences that break the

This paper provides a new perspective on corporate philanthropic activities, and

beneficiaries. Findings should be useful to fundraisers in their efforts to attract and

maintain relationship with corporate supporters.

Item Type: Monograph (Working paper)
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Depositing User: Beth Breeze
Date Deposited: 11 Nov 2013 11:33 UTC
Last Modified: 22 Jan 2020 04:05 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/36117 (The current URI for this page, for reference purposes)
Breeze, Beth: https://orcid.org/0000-0002-9458-9404
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