Communicating alcohol narratives: Creating a healthier relationship with alcohol

Anderson, Peter and Do Amaral-Sabadini, Michaela Bitarello and Baumberg Geiger, Ben and Jarl, Johan and Stuckler, David (2011) Communicating alcohol narratives: Creating a healthier relationship with alcohol. Journal of Health Communication, 16 (S. 2). pp. 27-36. ISSN 1081-0730. (doi:https://doi.org/10.1080/10810730.2011.596609) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Official URL
http://dx.doi.org/10.1080/10810730.2011.596609

Abstract

Alcohol, like mental health, is a neglected topic in public health discussions. However, it should be defined as a priority public health area because the evidence available to support this is very persuasive. Although only half the world's population drinks alcohol, it is the world's third leading cause of ill health and premature death, after low birth weight and unsafe sex, and the world's greatest cause of ill health and premature death among individuals between 25 and 59 years of age. This article aims to outline current global experiences with alcohol policies and suggests how to communicate better evidence-based policy responses to alcohol-related harm using narratives. The text summarizes 6 actions to provide incentives that would favor a healthier relationship with alcohol in contemporary society. Actions include price and availability changes, marketing regulations, changes in the format of drinking places and on the product itself, and actions designed to nudge people at the time of their purchasing decisions. Communicating alcohol narratives to policymakers more successfully will likely require a discourse emphasizing the reduction of heavy drinking occasions and the protection of others from someone else's problematic drinking.

Item Type: Article
Additional information: Supplement 2.
Uncontrolled keywords: alcoholic beverage, article, commercial phenomena, drinking behavior, economics, health care policy, high risk behavior, human, marketing, medical information, methodology, psychological aspect, public health service, verbal communication, Alcohol Drinking, Alcoholic Beverages, Commerce, Health Communication, Health Policy, Humans, Marketing, Narration, Public Health Practice, Risk-Taking
Subjects: H Social Sciences
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Depositing User: Mita Mondal
Date Deposited: 07 Nov 2013 11:48 UTC
Last Modified: 18 Sep 2017 15:51 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/36084 (The current URI for this page, for reference purposes)
Baumberg Geiger, Ben: https://orcid.org/0000-0003-0341-3532
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