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Bostin Value: An intervention to increase fruit and vegetable consumption in a deprived neighborhood of Dudley, UK.

Woodhouse, Leila, Bussell, Patricia, Macdowell, Wendy, Merritt, Rowena K. (2012) Bostin Value: An intervention to increase fruit and vegetable consumption in a deprived neighborhood of Dudley, UK. Social Marketing Quarterly, 18 (3). pp. 221-233. ISSN 1524-5004. (doi:10.1177/1524500412460667) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1177/1524500412460667

Abstract

“Bostin Value” was a pilot scheme aiming to improve fruit and vegetable consumption in a deprived neighborhood in the borough of Dudley, England. Research identified the need to address both supply and demand to encourage the target audience (parents/carers of young children) to consume more fruit and vegetables along with their children. Bostin Value improved supply through commissioning a local greengrocer to sell fresh fruit and vegetables twice a week at a local primary school. Promotions were used to encourage sales, including a loyalty card system, money off vouchers, and recipe cards. To increase demand, educational sessions were run at the school to improve parent’s skills in cooking seasonal produce. Children at the school received tasting workshops to encourage them to try a variety of fruit and vegetables. Results saw the mean portions of fruit consumed weekly by parents significantly increase from 2.4 portions in April 2009 to 3.1 in July 2010. This was mirrored in children whose weekly portions increased from 2.6 to 3.7. The mean number of different fruits and vegetables tasted by children also increased significantly.

Item Type: Article
DOI/Identification number: 10.1177/1524500412460667
Uncontrolled keywords: 5-a-day; nutrition; families; England
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
H Social Sciences > HT Communities. Classes. Races
H Social Sciences > HV Social pathology. Social and public welfare
R Medicine > RA Public aspects of medicine > RA784 Nutrition
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Centre for Health Services Studies
Depositing User: Tony Rees
Date Deposited: 21 Oct 2013 10:29 UTC
Last Modified: 29 May 2019 11:08 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/35548 (The current URI for this page, for reference purposes)
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