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Social Marketing and Public Health

French, Jeff and Blair-Stevens, Clive and McVey, Dominic and Merritt, Rowena K., eds. (2009) Social Marketing and Public Health. Oxford University Press, Oxford, 366 pp. ISBN 978-0-19-955069-2. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:35537)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Abstract

Social marketing and public health: theory and practice gives an international focus on social marketing. It covers both theory and practice, frames social marketing within its political and policy context, and takes an ecological view of health improvement. The book includes case examples to allow the reader to understand some of the benefits and challenges of this approach, and provides a step by step guide to developing, implementing and evaluating social marketing. It will appeal to a broad academic and practitioner readership, from both a medical and business background, including those working in public health, health promotion, public sector management, nursing, medicine, allied health, communications, and marketing.

Item Type: Edited book
Subjects: H Social Sciences > H Social Sciences (General)
R Medicine > RA Public aspects of medicine > RA421 Public health. Hygiene. Preventive Medicine
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research > Centre for Health Services Studies
Depositing User: Tony Rees
Date Deposited: 18 Oct 2013 15:42 UTC
Last Modified: 06 May 2020 03:08 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/35537 (The current URI for this page, for reference purposes)
Merritt, Rowena K.: https://orcid.org/0000-0001-7767-0991
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