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Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study

Bauer, Hans H. and Barnes, Stuart J. and Reichardt, Tina and Neumann, Marcus M. (2008) Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. In: Paliwoda, Stanley J. and Ryans, John K., eds. International Marketing: Modern and Classic Papers. Edward Elgar Publishing, Cheltenham. ISBN 978-1-84376-649-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Cathy Norman
Date Deposited: 22 Jul 2013 13:43 UTC
Last Modified: 29 May 2019 10:26 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34825 (The current URI for this page, for reference purposes)
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