Bauer, Hans H. and Barnes, Stuart J. and Reichardt, Tina and Neumann, Marcus M. (2008) Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. In: Paliwoda, Stanley J. and Ryans, John K., eds. International Marketing: Modern and Classic Papers. Edward Elgar Publishing, Cheltenham. ISBN 978-1-84376-649-0. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34825)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Book section |
|---|---|
| Subjects: |
H Social Sciences H Social Sciences > HA Statistics > HA33 Management Science |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 22 Jul 2013 13:43 UTC |
| Last Modified: | 16 Nov 2021 10:12 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/34825 (The current URI for this page, for reference purposes) |
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