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Assessing the quality of WAP news sites: the WebQual/m method

Barnes, Stuart J., Vidgen, Richard T. (2001) Assessing the quality of WAP news sites: the WebQual/m method. VISION: the Journal of Business Perspective, 5 . pp. 81-91. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Abstract

This paper reports on the evaluation of wireless Internet news sites using the WebQual/m instrument. From initial application in the domain of traditional Internet web sites, the instrument has been adapted for sites delivered using the wireless application protocol (WAP). The WebQual approach is to assess the web-site quality from the perspective of the 'voice ofthe customer', an approach adopted in quality function deployment. The WebQual/minstrument is used to assess customer perceptions ofinformation, site and user-oriented qualities. In particular, the qualities of three UK-based WAP news sites are assessed via an online questionnaire. The results are reported and analysed and demonstrate considerable variations in the offerings of the news sites. The findings and their implications for mobile commerce are discussed and some conclusions and directions for further research are provided.

Item Type: Article
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Cathy Norman
Date Deposited: 18 Jul 2013 15:58 UTC
Last Modified: 29 May 2019 10:25 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34781 (The current URI for this page, for reference purposes)
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