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“Big in Japan” – iMode and the mobile Internet

Barnes, Stuart J. (2001) “Big in Japan” – iMode and the mobile Internet. Journal of Information Technology Theory and Application, 3 (4). pp. 27-32. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Abstract

As technologies for networking and mobile telephony have begun to converge, a new channel has recently emerged for electronic commerce – the mobile Internet. In many countries the adoption of wireless Internet technology by consumers has been slow, typified by the poor reception of wireless application protocol (WAP) in Europe and the US. However, looking further afield the situation is very different. In Japan, the number of wireless Internet subscribers has grown phenomenally, driven by the mobile Internet services provided by NTT DoCoMo. In particular, the high-quality services and sophisticated technological platform provided by iMode has captured a huge market share and the rest of the world’s attention. This has provided a potentially powerful stage for electronic commerce. This paper examines the nature of the iMode phenomenon and the future implications for this service platform.

Item Type: Article
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Cathy Norman
Date Deposited: 18 Jul 2013 15:39 UTC
Last Modified: 29 May 2019 10:25 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34779 (The current URI for this page, for reference purposes)
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