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Developing automated e-survey and control tools: An application in industrial management

Scornavacca, Eusebio, Becker, Joao Luiz, Barnes, Stuart J. (2003) Developing automated e-survey and control tools: An application in industrial management. Industrial Management and Data Systems, 104 (3). pp. 189-200. ISSN 0263-5577. (doi:10.1108/02635570410525744) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34762)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1108/02635570410525744

Abstract

The application of the Internet to traditional business and administrative activities has introduced considerable digitisation and process automation. One key area of development from a research perspective is the use of electronic (e-)surveys, based on Internet technology. E-surveys can bring many benefits from a research perspective, including extremely low marginal costs, automation of processes, and the ability to collect and manage very large samples. However, experience in the use of e-surveys has found considerable challenges in achieving a quality sample frame and response rates. This paper explores the development of an e-survey tool for assessing information needs of growth enterprises in Brazil. A key learning from the use of the survey is the use of control methods for both improving the response rate, and, as a consequence, the sample frame.

Item Type: Article
DOI/Identification number: 10.1108/02635570410525744
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 18 Jul 2013 14:50 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34762 (The current URI for this page, for reference purposes)
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