Skip to main content

M-banking services in Japan: a strategic perspective

Scornavacca, Eusebio, Barnes, Stuart J. (2004) M-banking services in Japan: a strategic perspective. International Journal of Mobile Communications, 2 (1). ISSN 1470-949X. (doi:10.1504/IJMC.2004.004487) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34761)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1504/IJMC.2004.004487

Abstract

The proliferation of mobile internet enabled devices is creating an extraordinary opportunity for a new mode of e-commerce. In Japan, in April 2003, there were more than 62 million users of mobile internet services. Mobile devices, typically used by a single person, provide an unprecedented platform for individualised services. Such services may build on the value propositions of time, place and individual context. One emerging area of mobile business is banking. This paper explores the state of the art of mobile (m-) banking in Japan. A brief discussion about the main characteristics of Japanese banking practices is accompanied by an overview of this country's mobile market. This is followed by a detailed analysis of the mobile internet services of three major Japanese banks Mizuho, Sumitomo Mitsui and UFJ and the development of a strategic framework for m-banking. The paper concludes with a discussion about the future of m-banking.

Item Type: Article
DOI/Identification number: 10.1504/IJMC.2004.004487
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 18 Jul 2013 14:46 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34761 (The current URI for this page, for reference purposes)
  • Depositors only (login required):