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Evaluating Airlines Websites: Method and Application

Shchiglik, Clarry, Barnes, Stuart J. (2004) Evaluating Airlines Websites: Method and Application. Journal of Computer Information Systems, 44 (3). pp. 17-25. ISSN 0887-4417. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34755)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)

Abstract

Recent media attention highlights the airline industry's need for a useful and valid instrument measuring website quality from a customer's perspective. This research develops and examines a Perceived Airline Website Quality Instrument (PAWQI) that attempts to provide some initial direction in this area. The Instrument contains four dimensions: site quality, information quality, interaction quality, and airline-specific quality. Development of the instrument incorporated a quality workshop as well as the adaptation of previously developed and validated instruments. The online survey - assessing Air New Zealand, Qantas, and Freedom Air - permitted an examination of the usefulness and validity of PAWQI by way of quantitative assessments, supplemented by qualitative data.

Item Type: Article
Uncontrolled keywords: Airline industry customer perception evaluation New Zealand website
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 18 Jul 2013 14:01 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34755 (The current URI for this page, for reference purposes)
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