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Mobile entertainment services: A study of consumer perceptions towards games delivered via the wireless application protocol

Shchiglik, Clarry, Barnes, Stuart J., Scornavacca, Eusebio (2005) Mobile entertainment services: A study of consumer perceptions towards games delivered via the wireless application protocol. International Journal of Services and Standards, 1 (2). ISSN 1740-8849. (doi:10.1504/IJSS.2004.005694) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34753)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
https://doi.org/10.1504/IJSS.2004.005694

Abstract

The rapid uptake and increased sophistication of mobile phones has provided an unprecedented platform for the penetration of mobile services. Among these, mobile entertainment is composed of a variety of services such as ringing tones, games, gambling and so on. Games are predicted to replace ringing tones as the main driver of mobile entertainment. This paper aims to contribute to the development of a better understanding of consumer perceptions towards WAP games. A series of focus groups were conducted to gain in-depth qualitative insight of perceptions towards WAP game services. The results indicate a number of clear areas for the delivery of successful WAP game services. WAP games were perceived as lacking sophistication, but at the same time, were also seen as possessing several beneficial qualities. The paper concludes with some recommendations and predictions regarding the future of WAP games.

Item Type: Article
DOI/Identification number: 10.1504/IJSS.2004.005694
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 18 Jul 2013 13:51 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34753 (The current URI for this page, for reference purposes)
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