Understanding Wireless Field Force Automation in Trade Services

Barnes, Stuart J. and Scornavacca, Eusebio and Innes, Douglas (2006) Understanding Wireless Field Force Automation in Trade Services. Industrial Management and Data Systems, 106 (2). pp. 172-181. ISSN 0263-5577. (doi:https://doi.org/10.1108/02635570610649835) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Official URL
http://dx.doi.org/10.1108/02635570610649835

Abstract

Purpose – Wireless and mobile technologies are changing the way that many organizations operate and do business. Mobile business-to-employee solutions, especially field force automation (FFA), have been widely adopted throughout the planet. The purpose of this paper is to investigate the impact of wireless FFA in trade services organisations in New Zealand. Design/methodology/approach – The paper uses a case study approach to examine two trade services organisations. Findings – The findings demonstrate that wireless technologies can significantly enhance the benefits of traditional FFA. Practical implications – The paper concludes with recommendations for future practice and research. Originality/value – This paper contributes to the academic research in this field by examining two organizations that have already implemented their own wireless FFA solutions and have realized benefits and impacts as a result.

Item Type: Article
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Faculties > Social Sciences > Kent Business School
Faculties > Social Sciences > Kent Business School > Management Science
Depositing User: Cathy Norman
Date Deposited: 18 Jul 2013 13:18 UTC
Last Modified: 17 Apr 2014 13:38 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34749 (The current URI for this page, for reference purposes)
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