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An analysis of the potential for mobile auctions in China

Wang, Shuo, Barnes, Stuart J. (2009) An analysis of the potential for mobile auctions in China. International Journal of Mobile Communications, 7 (1). pp. 36-49. ISSN 1470-949X. (doi:10.1504/IJMC.2009.021671) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34735)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1504/IJMC.2009.021671

Abstract

The growth of mobile communications and online auctions in China has been rapid. This article examines the acceptance of mobile auctions – a product of the convergence of these trends. The methodology is based on the testing of a statistical model founded on the technology acceptance literature. The findings support the Technology Acceptance Model and indicate the importance of trust (i.e. Trusting Beliefs and intentions), social influence (i.e. Social Image) and individual characteristics (i.e. age, knowledge and enjoyment) in influencing the acceptance of m-auctions. The article rounds off with a summary and conclusions, examining the implications for future research and practice.

Item Type: Article
DOI/Identification number: 10.1504/IJMC.2009.021671
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 18 Jul 2013 09:44 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34735 (The current URI for this page, for reference purposes)
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