Skip to main content

An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within the UK Higher Education Sector

Rutter, Richard, Lettice, F., Barnes, Stuart J. (2013) An Empirical Study of the Effect of Brand Personality Consistency on Recruitment Performance within the UK Higher Education Sector. In: Proceedings of the 8th Global Brand Conference – Special Interest Group on Brand, Identity and Corporate Reputation, Oporto, Portugal. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34678)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 17 Jul 2013 10:24 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34678 (The current URI for this page, for reference purposes)
  • Depositors only (login required):