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Understanding Chinese Users’ Continuance Intention towards Online Social Networks: An Integrative Theoretical Model

Sun, Yuan, Liu, Ling, Peng, Xinmin, Dong, Yi, Barnes, Stuart J. (2013) Understanding Chinese Users’ Continuance Intention towards Online Social Networks: An Integrative Theoretical Model. Electronic Markets, . (doi:10.1007/s12525-013-0131-9) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:34655)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1007/s12525-013-0131-9

Abstract

This study explores users’ continuance intention in online social networks by synthesizing Bhattacherjee’s IS continuance theory with flow theory, social capital theory, and the unified theory of acceptance and use of technology (UTAUT) to consider the special hedonic, social and utilitarian factors in the online social network environment. The integrated model was empirically tested with 320 online social network users in China. The results indicated that continuance intention was explained substantially by all hypothesized antecedents including perceived enjoyment, perceived usefulness, usage satisfaction, effort expectancy, social influence, tie strength, shared norms and trust. Based on the research findings, we offer discussions of both theoretical and practical implications.

Item Type: Article
DOI/Identification number: 10.1007/s12525-013-0131-9
Uncontrolled keywords: Online social network . Continuance intention . IS continuance theory . Flow theory . UTAUT . Social capital theory
Subjects: H Social Sciences
H Social Sciences > HA Statistics > HA33 Management Science
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 15 Jul 2013 15:48 UTC
Last Modified: 16 Feb 2021 12:46 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/34655 (The current URI for this page, for reference purposes)
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