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The ‘Want Find Get Manage’ (WFGM) Framework for Open Innovation Management and its use by Mars, Incorporated

Garcia Martinez, Marian (2013) The ‘Want Find Get Manage’ (WFGM) Framework for Open Innovation Management and its use by Mars, Incorporated. In: Garcia Martinez, Marian, ed. Open Innovation in the Food and Beverage Industry: Concepts and Case Studies. Woodhead Publishing Series in Food Science, Technology and Nutrition . Woodhead Publishing, Cambridge, UK. ISBN 978-0-85709-595-4. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Agri-Environment Economics
Depositing User: Cathy Norman
Date Deposited: 07 Mar 2013 15:07 UTC
Last Modified: 29 May 2019 10:02 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33342 (The current URI for this page, for reference purposes)
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