The ‘Want Find Get Manage’ (WFGM) Framework for Open Innovation Management and its use by Mars, Incorporated

Garcia Martinez, Marian (2013) The ‘Want Find Get Manage’ (WFGM) Framework for Open Innovation Management and its use by Mars, Incorporated. In: Garcia Martinez, Marian, ed. Open Innovation in the Food and Beverage Industry: Concepts and Case Studies. Woodhead Publishing Series in Food Science, Technology and Nutrition . Woodhead Publishing, Cambridge, UK. ISBN 978-0-85709-595-4. (doi:10.1533/9780857097248.4.315) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33342)

Item Type:	Book section
DOI/Identification number:	10.1533/9780857097248.4.315
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Division of Human and Social Sciences > School of Economics Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User:	Catherine Norman
Date Deposited:	07 Mar 2013 15:07 UTC
Last Modified:	09 Mar 2023 11:32 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/33342 (The current URI for this page, for reference purposes)
Garcia Martinez, Marian:	https://orcid.org/0000-0003-2689-2417