Skip to main content
Kent Academic Repository

A Field Experiment Involving Cash and Hypothetical Charitable Donations

MacMillan, Douglas C., Smart, Trevor S., Thorburn, Andrew P. (1999) A Field Experiment Involving Cash and Hypothetical Charitable Donations. Environmental and Resource Economics, 14 (3). pp. 399-412. ISSN 0924-6460. (doi:10.1023/A:1008304405734) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided) (KAR id:33311)

PDF Publisher pdf
Language: English

Restricted to Repository staff only
[thumbnail of A_Field_Experiment_Involving_Cash_and_Hypothetical_Charitable_Donations.pdf]
Official URL:


An important focus for concern about Contingent Valuation (CV) is that hypothetical

payments for non-market goods are biased upwards in comparison to cash payments. Lack of realism, through its influence on incentives to mis-report payments, may explain the divergence. This paper reports on a study which attempts to overcome this problem by emulating a real fund-raising solicitation by the Isle of Eigg Trust for both real and hypothetical donations. In contrast to previous results, the mean cash donation was higher (£3.71) than the man CV donation (£3.41). A third survey, which used a neutral CV design, implemented by a research organization, obtained a mean donation which was much higher (£6.21) than the cash equivalent.

Item Type: Article
DOI/Identification number: 10.1023/A:1008304405734
Uncontrolled keywords: bias, cash and hypothetical donations, contingent valuation, realism
Subjects: H Social Sciences > HB Economic Theory
Divisions: Divisions > Division of Human and Social Sciences > School of Anthropology and Conservation > DICE (Durrell Institute of Conservation and Ecology)
Depositing User: Douglas MacMillan
Date Deposited: 05 Mar 2013 14:17 UTC
Last Modified: 16 Nov 2021 10:10 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

MacMillan, Douglas C..

Creator's ORCID:
CReDIT Contributor Roles:
  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.