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Stakeholder Perceptions of Potential Flagship Species for the Sacred Groves of the North Western Ghats, India

MacMillan, Douglas C. (2012) Stakeholder Perceptions of Potential Flagship Species for the Sacred Groves of the North Western Ghats, India. Human Dimensions of Wildlife: An Interdisciplinary Journal, 17 (4). pp. 257-269. ISSN 1087-1209. (doi:10.1080/10871209.2012.675622) (Access to this publication is currently restricted. You may be able to access a copy if URLs are provided)

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Flagship species are often key in marketing ecotourism. Such flagships, however, are frequently perceived differently by local communities and tourists, which could undermine the function of flagships in conservation. This article investigated the differences between locals’ and tourists’ perceptions about potential bird and tree flagships in sacred groves in the north Western Ghats, India, by surveying 154 villagers and 148 tourists. Tourists generally appreciated aesthetic value, but villagers had species-specific views that incorporate use, cultural, and aesthetic values of these species. The results imply that the views of tourists potentially complement the existing values of these species for villagers by promoting ecotourism. Our results suggest the importance of considering both tourists’ and locals’ perspectives if conservationists aim to promote ecotourism using flagships, and if they are to harness the support of local communities and strive for both biological and social sustainability.

Item Type: Article
DOI/Identification number: 10.1080/10871209.2012.675622
Uncontrolled keywords: community-based conservation, flagship species, sacred grove, tourism, north Western Ghats
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
G Geography. Anthropology. Recreation > GV Recreation Leisure
Divisions: Faculties > Social Sciences > School of Anthropology and Conservation > DICE (Durrell Institute of Conservation and Ecology)
Depositing User: Douglas MacMillan
Date Deposited: 03 Mar 2013 12:12 UTC
Last Modified: 29 May 2019 10:01 UTC
Resource URI: (The current URI for this page, for reference purposes)
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