The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study

Wong, Veronica, Saunders, John, Doyle, Peter (1989) The Barriers to Achieving Stronger Marketing Orientation in British Companies: An Exploratory Study. In: Proceedings of the Marketing Education Group 22nd Conference, Glasgow Business School. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculties > Social Sciences > Kent Business School > Marketing
Depositing User:	Cathy Norman
Date Deposited:	14 Feb 2013 16:29 UTC
Last Modified:	29 May 2019 10:01 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/33246 (The current URI for this page, for reference purposes)