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New Product Market Entry Success: A Comparison of Factor Variance

Green, J., Wong, Veronica (1993) New Product Market Entry Success: A Comparison of Factor Variance. In: Proceedings of the 22nd Conference of the European Marketing Academy, 25th - 28th May, 2011, Barcelona, Spain. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 13 Feb 2013 17:01 UTC
Last Modified: 29 May 2019 10:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33232 (The current URI for this page, for reference purposes)
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