New Product Development Process and Product Policy in Global Industries

Chryssochoidis, George, Wong, Veronica (1994) New Product Development Process and Product Policy in Global Industries. In: Proceedings of the 23rd Conference of the European Marketing Academy, May 1994, Maastricht, The Netherlands. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Faculties > Social Sciences > Kent Business School > Marketing
Depositing User:	Cathy Norman
Date Deposited:	13 Feb 2013 16:56 UTC
Last Modified:	29 May 2019 10:00 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/33229 (The current URI for this page, for reference purposes)
Chryssochoidis, George:	https://orcid.org/0000-0001-9868-7119