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A Critical Examination of Branding in Industrial Markets

Mudambi, Susan M., Doyle, Peter, Wong, Veronica (1996) A Critical Examination of Branding in Industrial Markets. In: Proceedings of the 25th European Marketing Academy Conference, 14th-17th May 1996, Budapest, Hungary. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 08 Feb 2013 15:39 UTC
Last Modified: 29 May 2019 10:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33200 (The current URI for this page, for reference purposes)
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