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A Study of Success and Failure Literature in New Product Development

Stagg, Chris, Saunders, John, Wong, Veronica (1996) A Study of Success and Failure Literature in New Product Development. In: Proceedings of the 29th Marketing Education Group Conference, July 1996, Glasgow, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33198)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 08 Feb 2013 15:19 UTC
Last Modified: 16 Nov 2021 10:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33198 (The current URI for this page, for reference purposes)

University of Kent Author Information

Saunders, John.

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Wong, Veronica.

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