Rolling Out New Products Across International Markets: Causes of Delays

Chryssochoidis, George and Wong, Veronica (1996) Rolling Out New Products Across International Markets: Causes of Delays. In: Proceedings of the 29th Marketing Education Group Conference, July 1996, Glasgow, UK. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 08 Feb 2013 15:17 UTC
Last Modified: 21 Sep 2017 10:17 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33197 (The current URI for this page, for reference purposes)
Chryssochoidis, George: https://orcid.org/0000-0001-9868-7119
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