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The Effects of Customization of Product Technology upon the Speed and Timeliness of New Product Development, Rollout, and Success in International Markets: An Exploratory Investigation

Chryssochoidis, George, Wong, Veronica (1997) The Effects of Customization of Product Technology upon the Speed and Timeliness of New Product Development, Rollout, and Success in International Markets: An Exploratory Investigation. In: Proceedings of EIASM/PDMA 4th International Product Development Management Conference, May 1997, Stockholm, Sweden. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 08 Feb 2013 15:08 UTC
Last Modified: 29 May 2019 10:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33194 (The current URI for this page, for reference purposes)
Chryssochoidis, George: https://orcid.org/0000-0001-9868-7119
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