New Product Preannouncement: A Structural Equation of Situational Factors, Strategic Behaviors, and Effectiveness
Chen, W-C.,
Wong, Veronica
(1998)
New Product Preannouncement: A Structural Equation of Situational Factors, Strategic Behaviors, and Effectiveness.
In: PDMA International Conference, 3rd-7th October 1998, Atlanta, Georgia, USA.
(Unpublished)
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(KAR id:33186)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
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