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New Product Preannouncement: A Structural Equation of Situational Factors, Strategic Behaviors, and Effectiveness

Chen, W-C., Wong, Veronica (1998) New Product Preannouncement: A Structural Equation of Situational Factors, Strategic Behaviors, and Effectiveness. In: PDMA International Conference, 3rd-7th October 1998, Atlanta, Georgia, USA. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 08 Feb 2013 14:52 UTC
Last Modified: 29 May 2019 10:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33186 (The current URI for this page, for reference purposes)
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