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New Product Screening in Consumer Packaged Goods Companies

Stagg, Chris, Saunders, John, Wong, Veronica (1999) New Product Screening in Consumer Packaged Goods Companies. In: Proceedings of EIASM/PDMA 6th International Product Development Management Conference, 5th to 6th July 1999, Churchill College, University of Cambridge, Cambridge. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 08 Feb 2013 14:46 UTC
Last Modified: 29 May 2019 10:00 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33185 (The current URI for this page, for reference purposes)
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