Skip to main content

New Product Preannouncements: A Model of Situational Factors, Strategic Behaviours and Effectiveness

Chen, C.W., Wong, Veronica (1999) New Product Preannouncements: A Model of Situational Factors, Strategic Behaviours and Effectiveness. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 06 Feb 2013 16:49 UTC
Last Modified: 29 May 2019 09:59 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33169 (The current URI for this page, for reference purposes)
  • Depositors only (login required):