Chen, C.W., Wong, Veronica (1999) New Product Preannouncements: A Model of Situational Factors, Strategic Behaviours and Effectiveness. In: Proceedings of the 28th European Marketing Academy Conference, 11th-14th May 1999, Humboldt University, Berlin. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33169)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. |
| Item Type: | Conference or workshop item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 06 Feb 2013 16:49 UTC |
| Last Modified: | 16 Nov 2021 10:10 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/33169 (The current URI for this page, for reference purposes) |
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