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The Impact of Product Variety Strategies on New Product Development Structure

Kim, Jung-Yoon and Wong, Veronica (2000) The Impact of Product Variety Strategies on New Product Development Structure. In: Bridging the Divide: Proceedings of the Academy of Marketing Conference 2000. Academy of Marketing. ISBN 0-901437-90-5. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33166)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 06 Feb 2013 16:42 UTC
Last Modified: 16 Nov 2021 10:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33166 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

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