Kim, Jung-Yoon and Wong, Veronica
(2000)
The Impact of Product Variety Strategies on New Product Development Structure.
In:
Bridging the Divide: Proceedings of the Academy of Marketing Conference 2000.
Academy of Marketing.
ISBN 0-901437-90-5.
(The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
(KAR id:33166)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
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