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The Manufacturer-Retailer Interface in the New Product Commercialisation Process

Jackson, T. and Hirst, A. and Wong, Veronica and Smith, G. and Saker, J. (2001) The Manufacturer-Retailer Interface in the New Product Commercialisation Process. In: A Marketing Odyssey: Academy of Marketing 2001 Conference Proceedings. Academy of Marketing. ISBN 0953730108. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33163)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 06 Feb 2013 16:35 UTC
Last Modified: 16 Nov 2021 10:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33163 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

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