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The Use of Online Focus Groups in Marketing Research: A Feasibility Analysis

Shu, S.T., Wong, Veronica (2001) The Use of Online Focus Groups in Marketing Research: A Feasibility Analysis. In: A Marketing Odeyssey. Academy of Marketing 2001 Proceedings, 2nd-4th July 2001, Cardiff University, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33162)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 06 Feb 2013 16:31 UTC
Last Modified: 16 Nov 2021 10:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33162 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

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