Skip to main content

The Impact of Product Variety Strategy on Product Family Performance: Examining the Mediational Roles of New Product Development Proficiencies

Kim, Jung-Yoon, Wong, Veronica (2002) The Impact of Product Variety Strategy on Product Family Performance: Examining the Mediational Roles of New Product Development Proficiencies. In: Proceedings of EIASM/PDMA 9th International Product Development Management Conference, 27th-28th May 2002, Ecole Des Mines De Paris, Sophia Antipolis, France. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 06 Feb 2013 16:26 UTC
Last Modified: 29 May 2019 09:59 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33160 (The current URI for this page, for reference purposes)
  • Depositors only (login required):