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Too Much to Take In? The Role of Consumer Discouragement in the Comprehension of Really New Products

Feiereisen, Stephanie, Wong, Veronica, Broderick, Amanda J. (2008) Too Much to Take In? The Role of Consumer Discouragement in the Comprehension of Really New Products. In: Proceedings of the 37th European Marketing Academy Conference (EMAC), 27-30 May 2008, Brighton, United Kingdom. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 25 Jan 2013 11:56 UTC
Last Modified: 29 May 2019 09:58 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33105 (The current URI for this page, for reference purposes)
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