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Too Much to Take In? The Role of Consumer Discouragement in the Comprehension of Really New Products

Feiereisen, Stephanie, Wong, Veronica, Broderick, Amanda J. (2008) Too Much to Take In? The Role of Consumer Discouragement in the Comprehension of Really New Products. In: Proceedings of the 37th European Marketing Academy Conference (EMAC), 27-30 May 2008, Brighton, United Kingdom. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:33105)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Catherine Norman
Date Deposited: 25 Jan 2013 11:56 UTC
Last Modified: 16 Nov 2021 10:10 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33105 (The current URI for this page, for reference purposes)

University of Kent Author Information

Wong, Veronica.

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