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Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products (RNPs)

Feiereisen, Stephanie, Wong, Veronica, Broderick, Amanda J. (2008) Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products (RNPs). In: Proceedings of the 2008 North American Conference of the Association for Consumer Research, 24-25 October 2008, San Francisco, United States. (Unpublished) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Conference or workshop item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 25 Jan 2013 11:52 UTC
Last Modified: 29 May 2019 09:58 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/33104 (The current URI for this page, for reference purposes)
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