Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products (RNPs)
Feiereisen, Stephanie,
Wong, Veronica,
Broderick, Amanda J.
(2008)
Too Much to Take In? The Role of Advertising Variables, Emotions and Visual Attention in Consumer Learning for Really New Products (RNPs).
In: Proceedings of the 2008 North American Conference of the Association for Consumer Research, 24-25 October 2008, San Francisco, United States.
(Unpublished)
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(KAR id:33104)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
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