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Marketing Strategies of International Competitors in the U.K. Machine Tool Market

Doyle, Peter, Wong, Veronica, Shaw, Vivienne (1995) Marketing Strategies of International Competitors in the U.K. Machine Tool Market. Journal of Global Marketing, 8 (2). pp. 75-96. ISSN 0891-1762. (doi:10.1300/J042v08n02_05) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1300/J042v08n02_05

Abstract

The results of an empirical study of international competition for the UK machine tools market are presented. The research focuses on the comparative marketing strategies and organizations of a matched sample of British, German, U.S. and Japanese subsidiaries competing for customers in the UK market. The most striking contrast is between the Japanese subsidiaries on the one hand, and their British and U.S. rivals on the other. The German subsidiaries fall in-between the two. In terms of emphasis on marketing performance and a willingness to take a laid-back attitude to short term profits the German subsidiaries were closer to the Japanese approach. In terms of organization, control and reporting procedures they were more akin to the other Western competitors than their Japanese rivals.

Item Type: Article
DOI/Identification number: 10.1300/J042v08n02_05
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 12:21 UTC
Last Modified: 29 May 2019 09:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32894 (The current URI for this page, for reference purposes)
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