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Service Innovation Multi-country Launch: Causes of Delays

Chryssochoidis, George, Wong, Veronica (2000) Service Innovation Multi-country Launch: Causes of Delays. European Journal of Innovation Management, 3 (1). pp. 35-44. ISSN 1460-1060. (doi:10.1108/14601060010305247) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32887)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1108/14601060010305247

Abstract

Little research has focussed on launch of service innovations across international markets. The determinants of timeliness (conversely, delays) in the launch of service innovations across multiple country markets has equally received little attention in the literature. This paper reports on the findings of an exploratory case-based research investigation into service innovations launched by Cypriot financial institutions across three or more foreign country markets. The analysis shows that on-time introduction of service innovations rely heavily on: service innovation synergies with existing operations; sufficiency of marketing resources; extensive use of “soft” integrating organizational mechanisms; and proficiency in the development process. External environmental elements, including market heterogeneity and extensive competition have a lesser impact on the timeliness of such multi-country introductions. Several propositions are forwarded for further investigation.

Item Type: Article
DOI/Identification number: 10.1108/14601060010305247
Uncontrolled keywords: Cyprus, Financial insititutions, Innovations, International trade, Service industries
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 11:48 UTC
Last Modified: 29 May 2019 09:55 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32887 (The current URI for this page, for reference purposes)
Chryssochoidis, George: https://orcid.org/0000-0001-9868-7119
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