Mason, Katy, Doyle, Peter, Wong, Veronica (2006) Market Orientation and Quasi-integration: Adding Value through Relationships. Industrial Marketing Management, 35 (2). pp. 140-155. ISSN 0019-8501. (doi:10.1016/j.indmarman.2005.01.005) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32828)
| The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
| Official URL: http://dx.doi.org/10.1016/j.indmarman.2005.01.005 |
Abstract
This study explores and describes the rationales and approaches of a market orientated supply chain - labeled the "demand chain". The objective is to develop theory by providing grounded insights into how and why managers design and implement a market orientated supply chain. Analysis of twenty field interviews uncovered three main rationales for demand chain configuration. Further, a continuum of integration typologies is presented and three key responses explored and described. These findings are discussed and implications for theory and practice are offered.
| Item Type: | Article |
|---|---|
| DOI/Identification number: | 10.1016/j.indmarman.2005.01.005 |
| Uncontrolled keywords: | Demand chain, Inter-firm relationships, Market orientation, Quasi-integration, Supply chain, Supply chain configuration |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
| Depositing User: | Catherine Norman |
| Date Deposited: | 09 Jan 2013 16:46 UTC |
| Last Modified: | 16 Nov 2021 10:10 UTC |
| Resource URI: | https://kar.kent.ac.uk/id/eprint/32828 (The current URI for this page, for reference purposes) |
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