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Market Orientation and Quasi-integration: Adding Value through Relationships

Mason, Katy, Doyle, Peter, Wong, Veronica (2006) Market Orientation and Quasi-integration: Adding Value through Relationships. Industrial Marketing Management, 35 (2). pp. 140-155. ISSN 0019-8501. (doi:10.1016/j.indmarman.2005.01.005) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1016/j.indmarman.2005.01.005

Abstract

This study explores and describes the rationales and approaches of a market orientated supply chain - labeled the "demand chain". The objective is to develop theory by providing grounded insights into how and why managers design and implement a market orientated supply chain. Analysis of twenty field interviews uncovered three main rationales for demand chain configuration. Further, a continuum of integration typologies is presented and three key responses explored and described. These findings are discussed and implications for theory and practice are offered.

Item Type: Article
DOI/Identification number: 10.1016/j.indmarman.2005.01.005
Uncontrolled keywords: Demand chain, Inter-firm relationships, Market orientation, Quasi-integration, Supply chain, Supply chain configuration
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 09 Jan 2013 16:46 UTC
Last Modified: 29 May 2019 09:54 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32828 (The current URI for this page, for reference purposes)
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