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Identifying the Moderating Influences of External Environments on New Product Development Process

Lee, Keon Bong, Wong, Veronica (2011) Identifying the Moderating Influences of External Environments on New Product Development Process. Technovation, 31 (10-11). pp. 598-612. ISSN 0166-4972. (doi:10.1016/j.technovation.2011.06.007) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
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http://dx.doi.org/10.1016/j.technovation.2011.06.0...

Abstract

Few studies have attempted to investigate the following: (1) whether the firms core capabilities or resources and routines (e.g., integration among functions) for product development, in the presence of environmental dynamics, become incumbent inertia or core rigidities? and (2) how environmental dynamics affect the influence of a project teams implementation capabilities in the new product development (NPD) process on new product launch performance? This study approaches these questions by addressing the three most indispensable NPD process components (i.e., marketing, technology, and organization) and incorporating new moderators, namely pace of technological change and competitive intensity, within a single study. It specifically examines the extent to which the latter two external environmental variables moderate the impact of NPD practices on new product launch outcome. Data obtained from a survey of NPD projects developed and launched by Korean manufacturers suggest that environmental dynamics would reduce the contribution of functional-specific sources of advantage (resources) and project-specific sources of advantage (e.g., integration among functions) to organizational implementation capabilities (i.e., a project teams proficiency in executing NPD activities). Moreover, the research also shows that market dynamics may increase the contribution of organizational implementation capabilities to NPD project performance.

Item Type: Article
DOI/Identification number: 10.1016/j.technovation.2011.06.007
Uncontrolled keywords: Competitive intensity, Functional-specific sources of advantage, Implementation capabilities, Project-specific sources of advantage, Technological change, Competitive intensity, Functional-specific sources of advantage, Implementation capabilities, Project-specific sources of advantage, Technological change, Dynamics, Integral equations, Launching, Product development
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: Cathy Norman
Date Deposited: 11 Jan 2013 09:53 UTC
Last Modified: 29 May 2019 09:54 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32819 (The current URI for this page, for reference purposes)
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