Lee, Keon Bong, Wong, Veronica (2011) Identifying the Moderating Influences of External Environments on New Product Development Process. Technovation, 31 (10-11). pp. 598-612. ISSN 0166-4972. (doi:10.1016/j.technovation.2011.06.007) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:32819)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
Official URL: http://dx.doi.org/10.1016/j.technovation.2011.06.0... |
Abstract
Few studies have attempted to investigate the following: (1) whether the firms core capabilities or resources and routines (e.g., integration among functions) for product development, in the presence of environmental dynamics, become incumbent inertia or core rigidities? and (2) how environmental dynamics affect the influence of a project teams implementation capabilities in the new product development (NPD) process on new product launch performance? This study approaches these questions by addressing the three most indispensable NPD process components (i.e., marketing, technology, and organization) and incorporating new moderators, namely pace of technological change and competitive intensity, within a single study. It specifically examines the extent to which the latter two external environmental variables moderate the impact of NPD practices on new product launch outcome. Data obtained from a survey of NPD projects developed and launched by Korean manufacturers suggest that environmental dynamics would reduce the contribution of functional-specific sources of advantage (resources) and project-specific sources of advantage (e.g., integration among functions) to organizational implementation capabilities (i.e., a project teams proficiency in executing NPD activities). Moreover, the research also shows that market dynamics may increase the contribution of organizational implementation capabilities to NPD project performance.
Item Type: | Article |
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DOI/Identification number: | 10.1016/j.technovation.2011.06.007 |
Uncontrolled keywords: | Competitive intensity, Functional-specific sources of advantage, Implementation capabilities, Project-specific sources of advantage, Technological change, Competitive intensity, Functional-specific sources of advantage, Implementation capabilities, Project-specific sources of advantage, Technological change, Dynamics, Integral equations, Launching, Product development |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business |
Depositing User: | Catherine Norman |
Date Deposited: | 11 Jan 2013 09:53 UTC |
Last Modified: | 16 Nov 2021 10:10 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/32819 (The current URI for this page, for reference purposes) |
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