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How does Vogue negotiate age?: fashion, the body and the older woman

Twigg, Julia (2010) How does Vogue negotiate age?: fashion, the body and the older woman. Fashion Theory: The Journal of Dress, Body & Culture, 14 (4). pp. 471-490. ISSN 1362-704X. (doi:10.2752/175174110X12792058833898)

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This article addresses the role played by clothing and fashion in the constitution of age, exploring the changing ways in which aging is experienced, understood, and imagined in modern culture through an analysis of the responses of UK Vogue. As a high fashion journal, Voguefocuses on youth; age and aging represent a disruption of its cultural field. How it negotiates this issue is relevant to both students of fashion and of age. Older women in Vogueonly feature sporadically, and predominantly in ways that dilute or efface their age. The current ideal is one of “Ageless Style” and cultural integration. But this has not always been the case. In the 1950s UK Vogueregularly featured a distinctly older women in the form of the fictional Mrs Exeter. No such figure appears—or could appear—today, and this article explores the reasons behind this, in the changing social and cultural location of older people in contemporary consumption culture.

Item Type: Article
DOI/Identification number: 10.2752/175174110X12792058833898
Uncontrolled keywords: age; consumption; body; identity; fashion; dress; Vogue; Mrs Exeter
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculties > Social Sciences > School of Social Policy Sociology and Social Research
Depositing User: Julia Twigg
Date Deposited: 13 Dec 2012 11:47 UTC
Last Modified: 29 May 2019 09:53 UTC
Resource URI: (The current URI for this page, for reference purposes)
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