Eliciting donations to disaster victims: Psychological considerations

Zagefka, Hanna and Noor, Masi and Brown, Rupert and Hopthrow, Tim and Randsley de Moura, Georgina (2012) Eliciting donations to disaster victims: Psychological considerations. Asian Journal of Social Psychology, 15 (4). pp. 221-230. ISSN 1367-2223. (doi:https://doi.org/10.1111/j.1467-839X.2012.01378.x) (Full text available)

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Predictors of monetary donations to victims of humanitarian disasters were examined. Participants (N = 219) chose between donating to different scenarios and justified their choices in an open response format. This was followed by a questionnaire. The perceived extent of the victims’ Need, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. There was a three-way interaction between these factors: The perceived Need for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. Implications for theory and practice are discussed.

Item Type: Article
Uncontrolled keywords: donations, helping, pro-social behaviour.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculties > Social Sciences > School of Psychology > Social Psychology
Depositing User: Georgina Randsley de Moura
Date Deposited: 06 Dec 2012 11:35 UTC
Last Modified: 25 Feb 2016 11:31 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/32301 (The current URI for this page, for reference purposes)
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