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Eliciting donations to disaster victims: Psychological considerations

Zagefka, Hanna, Noor, Masi, Brown, Rupert, Hopthrow, Tim, Randsley de Moura, Georgina (2012) Eliciting donations to disaster victims: Psychological considerations. Asian Journal of Social Psychology, 15 (4). pp. 221-230. ISSN 1367-2223. (doi:10.1111/j.1467-839X.2012.01378.x) (KAR id:32301)


Predictors of monetary donations to victims of humanitarian disasters were examined. Participants (N = 219) chose between donating to different scenarios and justified their choices in an open response format. This was followed by a questionnaire. The perceived extent of the victims’ Need, the Impact of a potential donation, and the Amount donated by others all influenced donation decisions. There was a three-way interaction between these factors: The perceived Need for help only mattered if the perceived Impact of a donation was high, and the perceived Amount donated by others was small. Implications for theory and practice are discussed.

Item Type: Article
DOI/Identification number: 10.1111/j.1467-839X.2012.01378.x
Uncontrolled keywords: donations, helping, pro-social behaviour.
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculties > Social Sciences > School of Psychology > Social Psychology
Depositing User: Georgina Randsley de Moura
Date Deposited: 06 Dec 2012 11:35 UTC
Last Modified: 25 Apr 2020 03:04 UTC
Resource URI: (The current URI for this page, for reference purposes)
Hopthrow, Tim:
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