Storytelling as Research Method: A West-Meets- East Perspective

Liu, Yipeng and Xing, Yijun and Starik, Mark (2012) Storytelling as Research Method: A West-Meets- East Perspective. In: Wang, Catherine L. and Ketchen, David J. and Bergh, Donald D., eds. West Meets East: Building Theoretical Bridges. Research Methodology in Strategy and Management, 8 . Emerald, pp. 143-171. ISBN 9781781900284. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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Purpose – As a well-recognized qualitative research method, storytelling can help to explain the multilevel and dynamic perspectives in management studies. The authors purposefully chose sustainability stories in the Western context, leadership stories in the Eastern context, and entrepreneurship stories in the West-meets-East context to highlight the benefits of using storytelling in conducting strategy and management research. Design/Method/Approach – Qualitative research, field research, and comparative analysis. Findings – Looking through cultural and philosophical lenses, the authors argue that scholars need to pay attention to research contexts when applying storytelling in their fieldwork. Storytelling can help to unpack the contextual factors, especially to disclose dynamics and complexity issues of strategic management phenomena. Research implications – While storytelling has been widely used in the Western management context, the authors believe we are among the first to suggest that storytelling can become an insightful and fruitful research method in Eastern management and in combined cultural contexts, and hence, they are attempting to potentially help to advance theory development. Originality/Value – Two applicable conditions for storytelling are discussed, namely, the multilevel/systems perspective and the dynamic perspective, which are illustrated by sustainability, leadership, and entrepreneurship research in both Western and Eastern contexts.

Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: Cathy Norman
Date Deposited: 29 Aug 2012 16:30
Last Modified: 02 May 2014 09:02
Resource URI: (The current URI for this page, for reference purposes)
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