Skip to main content

Trusting the avatar: an examination of trust and risk factors in metaverses

Bourlakis, Michael A. and Papagiannidis, Savvas and Fox, Helen (2008) Trusting the avatar: an examination of trust and risk factors in metaverses. In: Kautonen, Teemu and Karjaluoto, Heikku, eds. Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Edward Elgar Publishing Ltd, Cheltenham, pp. 40-55. ISBN 978-1-84720-568-1. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Item Type: Book section
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: K. Senyszyn
Date Deposited: 24 Nov 2010 15:06 UTC
Last Modified: 28 May 2019 15:52 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/26068 (The current URI for this page, for reference purposes)
  • Depositors only (login required):