Trusting the avatar: an examination of trust and risk factors in metaverses

Bourlakis, Michael A. and Papagiannidis, Savvas and Fox, Helen (2008) Trusting the avatar: an examination of trust and risk factors in metaverses. In: Kautonen, Teemu and Karjaluoto, Heikku, eds. Trust and New Technologies: Marketing and Management on the Internet and Mobile Media. Edward Elgar Publishing Ltd, Cheltenham, pp. 40-55. ISBN 978-1-84720-568-1. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:26068)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.

Item Type:	Book section
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User:	Kasia Senyszyn
Date Deposited:	24 Nov 2010 15:06 UTC
Last Modified:	16 Nov 2021 10:04 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/26068 (The current URI for this page, for reference purposes)

University of Kent Author Information

Bourlakis, Michael A..

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