Strategic Management: Principles and Practice.

Witcher, Barry J. and Chau, Vinh Sum (2010) Strategic Management: Principles and Practice. Cenage Learning, Andover, 352 pp. ISBN 978-1-84480-993-6. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

The full text of this publication is not available from this repository. (Contact us about this Publication)


Global examples, multiple perspectives and dynamic presentation make this important new textbook the complete introduction for modern strategy courses. Encouraging students to be conscious of the perspectives, context and complexity that produce ideas about strategy, the experienced author team situate learning within a diverse range of environments to reflect the globalized and turbulent nature of today's business. Key Debates situated in every chapter provide a balanced introduction and highlight the subject's vibrancy by asking the student to tackle vital strategic questions such as: Are the five forces still relevant for today? Do boards control their executives? Should strategy be stable over time, or should it be changing? And is related better than unrelated diversification? Case Studies, Business Vignettes, Key Terms, Guided Further Reading and detailed Chapter References round out a comprehensive pedagogical framework while a complete supplements package ensures you can seamlessly integrate Witcher & Chau into your teaching for 2010 and beyond.

Item Type: Book
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > International Business and Strategy
Depositing User: J. Ziya
Date Deposited: 27 Oct 2010 10:30
Last Modified: 14 May 2014 13:18
Resource URI: (The current URI for this page, for reference purposes)
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