Contingent valuation: Comparing participant performance in group-based approaches and personal interviews

Lienhoop, Nele and MacMillan, Douglas C. (2007) Contingent valuation: Comparing participant performance in group-based approaches and personal interviews. Environmental Values, 16 (2). pp. 209-232. ISSN 0963-2719 . (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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This paper reports a Contingent Valuation application to estimate the non-market costs and benefits of hydro scheme developments in an Icelandic wilderness area. A deliberative group-based approach, called Market Stall, is compared to a control group consisting of conventional in-person interviews, in order to investigate flaws of Contingent Valuation, such as poor validity and protest responses. Perceived property rights suggested the use of willingness-to-accept in compensation for wilderness loss and willingness-to-pay for hydro scheme benefits. The study is novel as it applies participant behaviour observation to gain insights into the shortcomings of conventional data collection modes. Main drawbacks with in-person interviews were found to be low motivation, standardised information and time pressure which hindered individuals from carefully considering their preferences. Market Stall performed better in the study: welfare estimates were more easily explained by socio-economic variables, the non-response rate was lower, and respondents were more engaged. Our research findings also suggest that participant behaviour can be used to supplement conventional validity tests.

Item Type: Article
Uncontrolled keywords: Contingent valuation; preference construction; Market Stall; wilderness; motivation
Subjects: G Geography. Anthropology. Recreation > GE Environmental Sciences
G Geography. Anthropology. Recreation > GN Anthropology
Divisions: Faculties > Social Sciences > School of Anthropology and Conservation > DICE (Durrell Institute of Conservation and Ecology)
Depositing User: Douglas MacMillan
Date Deposited: 31 Mar 2008 17:56
Last Modified: 30 May 2014 08:34
Resource URI: (The current URI for this page, for reference purposes)
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