It Doesn't Really Matter if You're Fat or Light! Implications of Child Obesity in China and UK for Social Marketing Strategy.

Chau, Vinh Sum, Tang, A.R. (2010) It Doesn't Really Matter if You're Fat or Light! Implications of Child Obesity in China and UK for Social Marketing Strategy. In: Proceedings of the 24th Annual Conference of the British Academy of Management, September, Sheffield University Management School, University of Sheffield, UK. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:25654)

Item Type:	Conference or workshop item (Paper)
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Divisions > Kent Business School - Division > Department of Leadership and Management
Depositing User:	J. Ziya
Date Deposited:	11 Oct 2010 08:21 UTC
Last Modified:	16 Nov 2021 10:04 UTC
Resource URI:	https://kar.kent.ac.uk/id/eprint/25654 (The current URI for this page, for reference purposes)
Chau, Vinh Sum:	https://orcid.org/0000-0002-4030-8953