Bourlakis, Michael A. (2001) Factors Affecting European Food Retailers' Internationalisation: An Eclectic Paradigm Application in Greek Marketing. Journal of International Food and Agribusiness Marketing, 13 (2). pp. 7-28. ISSN 0897-4438. (doi:10.1300/J047v13n02_02) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:25623)
The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. | |
Official URL: http://dx.doi.org/10.1300/J047v13n02_02 |
Abstract
This paper aims to identify the critical factors that support
European food retailers’ internationalisation via an investigation of the
importance of Dunning’s eclectic paradigm advantages (ownership, location
and internalisation). Senior managers from seven firms that operate
in the Greek food multiple retail sector were interviewed, and three
propositions were put on test.
In general, the findings indicate the critical role of the internalisation
advantage during the international expansion of European food multiple
retailers into that market.
The findings also reveal that this advantage is the main superior and
sustainable competitive element that European food multiple retailers
possess when competing with local firms. The latter can be considered as
an extension to the findings of previous studies that have exclusively
emphasised the importance of ownership advantage factors in the course
of the retail internationalisation process.
Item Type: | Article |
---|---|
DOI/Identification number: | 10.1300/J047v13n02_02 |
Subjects: | H Social Sciences > H Social Sciences (General) |
Divisions: | Divisions > Kent Business School - Division > Kent Business School (do not use) |
Depositing User: | J. Ziya |
Date Deposited: | 27 Sep 2010 15:44 UTC |
Last Modified: | 16 Nov 2021 10:04 UTC |
Resource URI: | https://kar.kent.ac.uk/id/eprint/25623 (The current URI for this page, for reference purposes) |
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