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Factors Affecting European Food Retailers' Internationalisation: An Eclectic Paradigm Application in Greek Marketing.

Bourlakis, Michael A. (2001) Factors Affecting European Food Retailers' Internationalisation: An Eclectic Paradigm Application in Greek Marketing. Journal of International Food and Agribusiness Marketing, 13 (2). pp. 7-28. ISSN 0897-4438. (doi:10.1300/J047v13n02_02) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:25623)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided. (Contact us about this Publication)
Official URL
http://dx.doi.org/10.1300/J047v13n02_02

Abstract

This paper aims to identify the critical factors that support

importance of Dunning’s eclectic paradigm advantages (ownership, location

in the Greek food multiple retail sector were interviewed, and three

In general, the findings indicate the critical role of the internalisation

retailers into that market.

sustainable competitive element that European food multiple retailers

an extension to the findings of previous studies that have exclusively

of the retail internationalisation process.

Item Type: Article
DOI/Identification number: 10.1300/J047v13n02_02
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculties > Social Sciences > Kent Business School > Marketing
Depositing User: J. Ziya
Date Deposited: 27 Sep 2010 15:44 UTC
Last Modified: 28 May 2019 15:45 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/25623 (The current URI for this page, for reference purposes)
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