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Factors Affecting European Food Retailers' Internationalisation: An Eclectic Paradigm Application in Greek Marketing.

Bourlakis, Michael A. (2001) Factors Affecting European Food Retailers' Internationalisation: An Eclectic Paradigm Application in Greek Marketing. Journal of International Food and Agribusiness Marketing, 13 (2). pp. 7-28. ISSN 0897-4438. (doi:10.1300/J047v13n02_02) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:25623)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1300/J047v13n02_02

Abstract

This paper aims to identify the critical factors that support

European food retailers’ internationalisation via an investigation of the

importance of Dunning’s eclectic paradigm advantages (ownership, location

and internalisation). Senior managers from seven firms that operate

in the Greek food multiple retail sector were interviewed, and three

propositions were put on test.

In general, the findings indicate the critical role of the internalisation

advantage during the international expansion of European food multiple

retailers into that market.

The findings also reveal that this advantage is the main superior and

sustainable competitive element that European food multiple retailers

possess when competing with local firms. The latter can be considered as

an extension to the findings of previous studies that have exclusively

emphasised the importance of ownership advantage factors in the course

of the retail internationalisation process.

Item Type: Article
DOI/Identification number: 10.1300/J047v13n02_02
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: J. Ziya
Date Deposited: 27 Sep 2010 15:44 UTC
Last Modified: 16 Nov 2021 10:04 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/25623 (The current URI for this page, for reference purposes)
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