Bourlakis, Michael A. and Papagiannidis, Savvas and Fox, Helen (2008) E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Revolution. International Journal of E-Business Research, 4 (3). pp. 64-76. ISSN 1548-1131. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)
Several measurement scales have been designed by both practitioners and researchers to evaluate perShopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.
|Subjects:||H Social Sciences > H Social Sciences (General)|
|Divisions:||Faculties > Social Sciences > Kent Business School > Marketing|
|Depositing User:||J. Ziya|
|Date Deposited:||27 Sep 2010 10:39|
|Last Modified:||11 Jun 2014 14:56|
|Resource URI:||https://kar.kent.ac.uk/id/eprint/25584 (The current URI for this page, for reference purposes)|