Skip to main content
Kent Academic Repository

E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Revolution.

Bourlakis, Michael A., Papagiannidis, Savvas, Fox, Helen (2008) E-Consumer Behaviour: Past, Present and Future Trajectories of an Evolving Revolution. International Journal of E-Business Research, 4 (3). pp. 64-76. ISSN 1548-1131. (doi:10.4018/jebr.2008070104) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:25584)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.4018/jebr.2008070104

Abstract

Several measurement scales have been designed by both practitioners and researchers to evaluate perShopping online has emerged as one of the most popular Internet applications, providing a plethora of purchasing opportunities for consumers and sales challenges for retailers. The aim of this paper is to shed further light on the past and present status of the e-consumer phenomenon, by looking into online shopping behaviour and by examining the major reasons for being motivated or being de-motivated from buying online, focusing on the trust element. Building on that analysis, the possible future status of e-consumer behaviour is presented via an examination of ubiquitous retailing, which denotes the next stage of that retail revolution.

Item Type: Article
DOI/Identification number: 10.4018/jebr.2008070104
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: J. Ziya
Date Deposited: 27 Sep 2010 10:39 UTC
Last Modified: 16 Nov 2021 10:04 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/25584 (The current URI for this page, for reference purposes)

University of Kent Author Information

Bourlakis, Michael A..

Creator's ORCID:
CReDIT Contributor Roles:
  • Depositors only (login required):

Total unique views for this document in KAR since July 2020. For more details click on the image.