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Applying Stabell and Fjeldstad's Value Configurations to E-Commerce: A Cross-Case Analysis of UK Comparison Websites

Laffey, Des, Gandy, Anthony (2009) Applying Stabell and Fjeldstad's Value Configurations to E-Commerce: A Cross-Case Analysis of UK Comparison Websites. Journal of Strategic Information Systems, 18 (4). pp. 192-204. ISSN 0963-8687. (doi:10.1016/j.jsis.2009.10.002) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:24943)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
Official URL:
http://dx.doi.org/10.1016/j.jsis.2009.10.002

Abstract

This paper analyses the comparison website sector in the UK using what Stabell and Fjeldstad (1998) term the three generic value configurations: the value chain, the value shop and value network. Drawing on secondary material and case studies from the United Kingdom, the key finding is that these frameworks all offer partial explanations of value creation in comparison websites. An amended version of the value chain termed the click chain, outlined by Laffey (2009), is most effective in explaining the source of online traffic for comparison websites and in explaining their costs and revenues. This is an important finding as the literature has identified the value chain as being of limited relevance outside of the manufacturing sector. In addition the value shop offers insights into how the sector deals with more complex products such as mortgages and life insurance, whilst the value network helps to explain the growth of comparison websites. The paper also suggests how this framework can be used for e-commerce markets in general before it concludes.

Item Type: Article
DOI/Identification number: 10.1016/j.jsis.2009.10.002
Uncontrolled keywords: Comparison websites, Value configurations, Click chains, E-commerce
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Department of Marketing, Entrepreneurship and International Business
Depositing User: Jennifer Knapp
Date Deposited: 28 Jun 2010 09:25 UTC
Last Modified: 16 Nov 2021 10:03 UTC
Resource URI: https://kar.kent.ac.uk/id/eprint/24943 (The current URI for this page, for reference purposes)

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