Social Roles of Players in MMORPG Guilds

Ang, Chee Siang and Zaphiris, Panayiotis (2010) Social Roles of Players in MMORPG Guilds. Information, Communication & Society, 13 (4). pp. 592-614. (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided)

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In this study, we investigated the social roles that emerged from the users' behaviour and intereaction (as opposed to pre-defined formal roles) within a virtual community of massively multiplaer online role playing game. Adopting the social network analysis perspective, we identified and analysed three major social roles with distinct interaction stuyles and network properties. It was found that core members of the community were players who contributed to the community expansion by provciding help and fostering group cohesiveness through friendly social interaction. On the other hand, some perphery members were freeloaders whose sole purpose of joining the guild was only to utilize the guild resource.

Item Type: Article
Uncontrolled keywords: MMORG, SNA, social roles, virtual community
Subjects: Q Science > QA Mathematics (inc Computing science) > QA 76 Software, computer programming, > QA76.9.H85 Human computer interaction
Divisions: Faculties > Science Technology and Medical Studies > School of Engineering and Digital Arts > Digital Media
Depositing User: J. Harries
Date Deposited: 11 Jun 2010 13:32
Last Modified: 07 Apr 2014 10:01
Resource URI: (The current URI for this page, for reference purposes)
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