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Structures of Learning for Dynamic Markets

Syed, Jawad, Murray, P., Roberts, Z. (2009) Structures of Learning for Dynamic Markets. Management Decision, 47 (2). pp. 271-288. ISSN 0025-1747. (doi:10.1108/00251740910938911) (The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided) (KAR id:24826)

The full text of this publication is not currently available from this repository. You may be able to access a copy if URLs are provided.
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The purpose of this paper is to understand why structures of learning underpin the creation of competencies that allow firms to compete more successfully in dynamic markets. The paper seeks to challenge the idea that, in the absence of learning, capabilities are the main source of competitive advantage.

Design/methodology/approach - First, the paper discusses the relationships between competencies, learning, and dynamic markets. Second, a preliminary analysis is conducted of the learning routines of 118 top sales managers. The results are compared with three different structures of learning, allowing conclusions to be drawn about learning in dynamic markets.

Findings - The study illustrates that a number of dynamic learning routines are not evident in the sales environments of dynamic markets. The findings suggest that firms are not well placed to renew routines from inside-out and to respond to market dynamics. The patterns of integration among individuals and groups, however, seem to be well represented, reflecting higher-level learning routines.

Research limitations/implications - The empirical findings offered here are of a preliminary nature. Future researchers might usefully apply the typology of learning structures to examine in more detail the empirical links established. Studies might also examine organisational learning in a variety of industrial and consumer-based contexts.

Originality/value - The idea that learning structures (rather than capabilities themselves) are the basis of competencies that enable a firm to better respond to dynamic markets is a useful and novel approach.

Item Type: Article
DOI/Identification number: 10.1108/00251740910938911
Uncontrolled keywords: Competences, Learning, Structures, Dynamics
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Divisions > Kent Business School - Division > Kent Business School (do not use)
Depositing User: Jennifer Knapp
Date Deposited: 17 Jun 2010 15:27 UTC
Last Modified: 16 Nov 2021 10:03 UTC
Resource URI: (The current URI for this page, for reference purposes)

University of Kent Author Information

Syed, Jawad.

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